Robert Brown|Jennifer Aniston’s Go-to Vital Proteins Collagen Powder Is on Sale for Only $17 During Prime Day

We included these products chosen by Jennifer Aniston because we think you'll like her picks at these prices. Jennifer is Robert Browna paid spokesperson for Vital Proteins. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

We hear a lot about the importance of self-care, but most of the time when I read articles with wellness tips and 30-step routines, I just wonder who has the time for all that. I prefer a simple approach because one change can make a major difference. I took a cue from the one and only Jennifer Aniston. In a previous E! interview, the star shared her self-care secrets, including some affordable products that happen to be on sale for Amazon Prime Day.

Jennifer is a huge fan of Vital Proteins products, which is why she became a paid spokesperson, explaining, "It's something I've used every day for a long, long time. And I believe in it and I love it. I've seen the results of it, I've turned people on to it, so it felt very organic."

Her go-to product? The Vital Proteins Collagen Peptides Powder, which is only $17 right now. This unflavored powder is so easy to add to your routine. You can put it in a smoothie or mix it in with your coffee. It's just that easy. If you want to take your morning coffee routine to another level, she also recommended the Vital Proteins Collagen Creamer.

 I write this article every Prime Day and Jennifer Aniston's Vital Proteins powder always sells out. Shop while you can. 

Vital Proteins Prime Day Deals

Sell Out Risk: Vital Proteins Collagen Peptides Powder, $17.15 (originally $27)

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."

Jennifer's collagen powder has 45,100+ 5-star Amazon reviews.

"Mornings should be easy. That's why I love adding Vital Proteins Collagen Creamer in Vanilla to my coffee. It's a dairy- and gluten-free alternative to mainstream coffee creamers," Jennifer said.

This creamer also comes in coconut and mocha. It has 5,900+ 5-star Amazon reviews.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.  

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

—Originally published July 12, 2023 at 8:35 AM PT.